walking on top of the world
Top pavilion of Floriade 2012. As a Founder, Rabobank wanted to make a statement. Its core message: Rabobank is the leading food & agri bank in the world.
Visitors walk on a glass floor. An exciting film is projected from below in 14x HD. Within five minutes, you see how the world is cultivated, on just another day in the life of Earth. Walking on the clouds, your shadow is shown as the logo of the bank, projected onto the earth.
- client rabobank groep
- year 2012
- audio visuals tungsten
- construction spaan metaal
- technology mansveld
- winner sponsorring innovation 2012