An innovation centre, creative breeding space and museum of iron all mixed into one total experience. That is what ICER is about. Listed premises at the former DRU grounds form the perfect setting for regional companies to show their innovative products, for students to work on their technological projects, for members of the Breekijzer artists’ collective to give workshops, and for visitors to relive the illustrious past of the iron industry. Several times a day, a multi-media show turns the centre into an exciting experience.

An important step in the realisation of ICER was drafting a plan to which these different parties could commit. After extensive consultation with the intended users, we put together an elaborate book with outlines and ideas that served as a blueprint for the current innovation centre. During the realisation, we handled the art direction and supervised the final editing.