we are experience designers
bbc earth experience now in two iconic cities: london & melbourne
In March 2023, the doors opened to the London venue, and just last week, Melbourne witnessed the debut of the BBC Earth Experience. Visitors can traverse the wonders of Planet Earth on a microscopic scale, get immersed in breathtaking drone footage, and even descend to the ocean floor. Tinker imagineers led the experience design and audio-visual design for the BBC Earth Experience.
In collaboration with Moon Eye Productions, Live Nation (UK), and BBC Studios, our aim with the BBC Earth Experience was to convey the profound significance of nature. We sought to heighten public awareness of the world they inhabit, stressing the imperative for preservation for generations to come. The objective was to underscore the critical importance of biodiversity and ignite a spark for eco-friendly choices.
The attraction, featured in both locations, projects footage, including new material, onto multiple multi-angle screens using cutting-edge digital screen technology. It delivers a transformative experience, making audiences of all ages feel like they've stepped into the heart of the natural world, losing themselves in boundless wonder as they journey to far-flung places. The sustainability-focused design incorporates recyclable and reusable materials, LED projectors powered by renewable energy, and cotton screens repurposed after use.
Find out more about the project.