stan boshouwers

founder and partner

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Founder of tinker, responsible for concept and strategy. Good at conceiving big ideas and making them real. Advocates creativity with substance and feels fortunate to be working on it every day.

I studied Cognitive Psychology and Artificial Intelligence at Utrecht University. Although AI was in its infancy in the 90’s, I learned a lot about how people think. There are so many ways to perceive the world and to operate in it. This multiversality is my playground. By creatively exploring domains of perception, I am able to deliver original ideas for communication purposes and public engagement.  

In projects, I prefer the role of ‘Chief Promise’. First, I look for the Big Idea that ties needs and people together. Next, I specify ambitions and agreements for all involved. After that, I'm responsible for turning that idea into reality. In this threefold way, all parties stay on track and the strength of the original plan is conserved.   

I am grateful of the company that Tinker has become. What started out as a castle in the air has grown into a serious business. With our great team, we are working on the dreams of our clients. A high energetic team of freestyle thinkers and doers.


Born in Nijmegen


Founded Firma Luchtkasteel [Castles in the Air], for the realisation of wild ideas, together with Erik Bär. In 1999, the company name changed to Tinker imagineers. 


Graduated in Artificial Intelligence, Utrecht University


Three-year training at the School of ‘Being Orientation’


Author of Handboek voor Hemelbestormers: about coming up with ideas and realising them


Co-author of Worlds of Wonder | Experience Design for Curious People, with Erik Bär. A book about the what, the why, and the how of our field.