krista rozema

designer

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A socially conscious team player who goes all out for an iconic end result.

My strength lies in combining content and a well thought-out concept with a distinctive visual form. I like a good mix of text and images, and I aim for an iconic outcome with the occasional hint of humour. Projects with social themes such as inclusiveness, feminism, or other social issues energise me.

I love developing an iconic visual language and graphic identity for an assignment. I like to dive into new subject matter and take pleasure in working with others. For me, it is about creating a unique and dynamic end result. The particular design of a project is tested across applications (moving, online, and offline) so that it works in all of them and can also be used in other disciplines. In addition to my work in art direction at Tinker, I create designs in support of social activism and feminism, and I enjoy gardening and making ceramics.

highlights
1979

Born in Norg

1999

Studied at the California College of the Arts

2001

Master's degree from Minerva Art Academy, Groningen

2000

ADCN lamp Award, student nomination 

2001

Designer with KesselsKramer, Amsterdam

2016

Bronze Effie Award WOMEN Inc. for the 'Treat me like a lady' campaign

2022

Started at Tinker as a designer and art director


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