Adding up the numbers.
Although I started out as a linguist, working on corporate communication and for magazines, I have always had a commercial streak. Creativity is great, but the numbers have to add up, too. And so, I slowly made the transition from words to numbers. But always within a creative environment.
Working for creative agencies has taught me to keep an eye on the big picture. Putting the right people in the right place gives them the opportunity to do what they do best and create a sustainable financial system. This, in turn, will provide valuable management input for setting the course and making decisions based on accurate data.