PIM, the Dutch Platform for Innovation in Marketing, created this prize, which will be awarded for the 17th time this year, to boost the development of the marketing profession. In drawing up the shortlist, they focused on the extent to which the authors demonstrate an innovative perspective on marketing and are able to communicate their vision. Moreover, they looked for insights with an impact that challenge readers to apply the information in their own work. 

On Tuesday 26 November 2019, the nominated authors will present their ideas in the PIM session at RAI Amsterdam. Later that evening, the jury will announce the winner of the PIM Marketing Literature Prize 2019. The venue opens at 17:30, and the event is open to the public. Please register through the website of PIM.