One year ago, Erik Bär and Stan Boshouwers published the first book on immersive experience design, the art of creating spaces that tell a story.

The book Worlds of Wonder, experience design for curious people describes the What, the Why and the How of this exciting new way of communication.

Worlds of Wonder, experience design for curious people describes the What, the Why and the How of this exciting new way of communication. 

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worlds of wonder, a handbook on experience design

Today, experience design(XD) surfaces in the area of organisational and societal development. A great tool for exchanging ideas, XD is used to convey new stories about ourselves, our lives and the world we have created. It puts the audience centre stage, stimulating all of us to become agents of change in any field of work. An exciting new industry is emerging, one that is growing in depth and in strength.

The book Worlds of Wonder contains the illustrated story of how the experience design industry came to be. Intended for every experience architect who is in the process of sharing their story with the world, it contains a step by step approach to developing any particular WOW-project. Numerous case descriptions and formatting diagrams help the reader to model their own experience design process.

engage, inspire and transform

“Decades into today’s experience economy, experience design remains very much an art rather than a science. Worlds of Wonder exemplifies the state of that art, providing a beautiful, insightful and wonderful view of the design of experiences that engage, inspire and even transform”

- B. Joseph Pine II, Co-author of The Experience Economy, Work is Theatre and every Business a Stage

Explore the new Worlds of Wonder through our portfolio or book on experience design.