the netherlands in bloom pavilion

we are experience designers

the only place in the Netherlands where passion is presented on a conveyor belt

One of the most beautiful pavilions of Floriade 2012, which was later transformed into a travelling phenomenon. We wanted to do justice to the great diversity in Dutch agriculture and horticulture. To this end, we spoke with multinationals, shepherds, marketers and dairy farmers. In spite of their differences, their shared passion for living products and their desire to innovate were unmistakable.

Documentary maker André Kloer captured this beautifully in 29 portraits, which we serve up at a long amuse bar annex conveyor belt. Whenever you put an amuse-bouche on your placemat, you are served an accompanying passionate portrait. And there you have it, the Netherlands in bloom is on the menu.