from robeco summer concerts to robeco summer nights
After 25 years, the Robeco summer concerts formula was due for a makeover. Times have changed, as have target groups, and cultural/ commercial partnerships are facing new challenges. That is why the Dutch Concert Hall in Amsterdam and Robeco invited Tinker to come up with a new format in which interests and opportunities were reshuffled. Imagineering at its best, where vision and creativity go hand in hand and appeal to people’s imaginations all afresh.
So we checked the cooperation between the parties, combined their brand experiences, developed new vistas and, before long, came up with a new plan. Together with the partners, we translated the plan into this 2013 format. The passion for music takes centre stage in a new and surprising manner, with film music, lounge concerts, you tube nights and a summer festival spot, all in the course of 60 nights of high-quality entertainment. Tinker staged the launch party (together with the clients) and took care of the art direction during this extraordinary summer.