we are experience designers

With one million visitors a year, the Heineken Experience in the original brewery in the centre of Amsterdam is one of the city’s most popular tourist attractions. Now that’s some impact! Tinker was invited to update a number of rooms of the existing experience. The most significant intervention was restoring the brewery’s unique sense of place. Born in Amsterdam takes you back to the setting and the atmosphere of the old silos from the early days of the brewery.

3D animations based on authentic photographic material allow you to witness the position Heineken held in Amsterdam and the steps it took to enter the world stage. Just a leap in time and you find yourself in the Music Area. Where mirrors create the sense of infinity of a contemporary club. At the interactive music table in the centre of the room, you get to contribute to the music that is played and drive the crowds wild. Don’t forget to take a selfie in front of the animated wall of Heineken bottles.


  • client  heineken international
  • year  2016
  • www  heinekenexperience.com
  • design, av & multimedia  tinker imagineers
  • production decor  kloosterboer decor
  • av hardware  mansveld
  • interactive  yipp interactive people
  • music   most audiopost
  • photography  mike bink

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