ralf lambie

creative consultant

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Always on the lookout for a good story and the right angle for creating a valuable experience.

At Tinker, I help clients transform their messages and stories into meaningful experiences. Experiences that bring about change, both in behaviour and in perception. In my role as a consultant, I take the lead in projects and monitor the concept and the look and feel.


I’m curious, always on the lookout for a good story. What is the story our clients want to tell? What’s the point of view we choose for telling their story in such a way that visitors want to hear it? And how do we turn that story into a valuable experience? It takes more than coming up with the right format. The experience only becomes truly valuable if it is based on a proper analysis of the underlying issue. Telling relevant stories for brands and institutions. That's what gets me fired up.

highlights

1980

Born at Sint Geertruid 

2001
Graduated in Product Design, Fontys Hogeschool, and continued studying Architecture in Belgium
2003
Master of Design, Design Academy Eindhoven
2008
Strategist with advertising agencies Duval Guillaume in Brussels and Havas Worldwide in Amsterdam
2013
Creative consultant at Tinker imagineers