nils van keulen

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What fascinates me is how to get a message across, ensure it stays with the audience and that they put it into action.

Everyone has his or her own characteristics and background. There can therefore never be a single message for a large group of people. It would be understood differently by each of them. It is only credible and convincing when you discover your own message from your own enquiry.In this way I combine creativity with didactics.Reducing complex matters into components that can be understood and examined, and from which an image can be formed. Penetrating and dissecting them until you get to the very heart of the matter. And then reassembling it step by step. In doing so, I believe in teamwork and everyone doing what they’re good at. But also in meeting the challenge of realizing objectives on time and within the budget.


The great motivating factor for me is that it’s fun to achieve things collaboratively that deliver meaningful added value to others. Ensuring that something really happens to people. They warm towards something, they’re moved to action, they become informed, and perhaps even change.

history

1959

arrive in the world as the youngest of a family of 11 children in Venlo, the “town of fun and pleasure”.

1971

began high school, developed a preference for drama and handicrafts for the first time; majored in art history.

1978

teachers’ training college, while studying audio-visual technology part-time in parallel

1981

developed audio-visual workshops for trainee teachers, and followed career path from Media Centre Manager to Commercial Director of Synar, Eindhoven Technical University’s multimedia production company

1992

entered the business world as Marketing & Sales Director and member of the management team at Mansveld Integrale Mediaprojecten. Translates communications concepts into multimedia solutions for museums, visitors’ centres, exhibitions and events. Study trips to the USA and the UK.

2000

entered the business world as Marketing & Sales Director and member of the management team at Mansveld Integrale Mediaprojecten. Translates communications concepts into multimedia solutions for museums, visitors’ centres, exhibitions and events. Study trips to the USA and the UK.

2002

a step further on my chosen path: Senior Account Manager at DST Experience Communication.

2006

joined Tinker as Senior Creative Consultant and Account Manager

2008

Partner, Tinker imagineers